On The Brink
January 21st, 2012 § 1 Comment
We are the last generation of a dumb society.
The short film, On The Brink, discusses the past, present and future of connectivity. The film features people such as David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud.
DEMOGRAFIK
January 3rd, 2012 § 1 Comment
Start your year with a bag!
Demografik is a collaborative venture that partners with artists and designers to produce imaginative and functional products. For now they’ve worked with 5 artists to create some awesome bags!
Participating Artists: Isa Afable, Dex Fernandez, Yeo Kaa, Dan Matutina, and, Val Chua.
Check out http://www.vgrafiks.com/demografik/
Eames: The Architect and the Painter Trailer
January 2nd, 2012 § Leave a Comment
The husband-and-wife team of Charles and Ray Eames are widely regarded as America’s most important designers. Perhaps best remembered for their mid-century plywood and fiberglass furniture, the Eames Office also created a mind-bending variety of other products, from splints for wounded military during World War II, to photography, interiors, multi-media exhibits, graphics, games, films and toys. But their personal lives and influence on significant events in American life – from the development of modernism, to the rise of the computer age – has been less widely understood. Narrated by James Franco, Eames: The Architect and the Painter is the first film dedicated to these creative geniuses and their work.
SMART new logo
October 26th, 2011 § Leave a Comment
SMART recently introduced a new logo. A cooler blue logo with colorful dots on top. Sounds like I am describing a cupcake or donut. Rounded corners of the type is seemingly a current trend. Same with all the rebrandings of Philippine banks.
I am bit curious with the number, arrangement and colors of the dots on top. Will it be dynamic, will it change in number, color or arrangement, depending on the use and purpose or devision. Same as the logo of MIT Media Lab.
Off Book : Type
October 13th, 2011 § Leave a Comment
Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.
In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.
The Brand Pattern
October 3rd, 2011 § Leave a Comment
Branding Is About Creating Patterns, Not Repeating Messages
A brand pattern is more than how a brand looks. It is the coherence and consistency between how the brand acts, looks, and responds over time. Brands are temporal — their past, present, and future is available in one URL. This kind of interface demands iterative management. The limited elements of traditional brand strategy, such as brand bibles, guidelines, values, and promises were not designed to accommodate this. So we must begin to create the tools that will make a brand perform.
A pattern needs to bridge the totality of what a brand can be — it must be the master plan to create strategic consistency — as well as the micro plan to create a single, relevant tactic.
It must encompass systems (which are expansive and multiple) and narratives (which are reductive and singular). By doing so, brands are given room to unfold and grow iteratively without the need for radical change.
10 Spartan Rules
August 25th, 2011 § Leave a Comment
In 1951 Dentsu’s fourth president Hideo Yoshida wrote 10 Spartan Rules to inspire his employees. They’re on the wall of every Dentsu building around the world.
1. Create work for yourself; don’t wait for work to be assigned to you.
2. Take an active role in all your endeavours, not a passive one.
3. Seek out large and complex jobs. Trivial tasks debase you.
4. Welcome difficult assignments. Choose them. Progress lies in accomplishing difficult work.
5. Once you begin a task, complete it. Never give up.
6. Lead your fellow workers. Be an example for them to follow.
7. Set goals for yourself to ensure a constant sense of purpose. This will give you perseverance and hope for the future.
8. Move with confidence. Confidence gives your work force, focus and substance.
9. Find new solutions. This is the way we ensure satisfactory service.
10. When conflict is necessary don’t shy away from it or be afraid. Conflict is the mother of progress and the source of aggressive enterprise. If you fear conflict, you will become timid and servile.
M&DJ
August 15th, 2011 § Leave a Comment
Created this project for my wedding, and planning to expand the brand further.
Beauty Through Bamboo
May 23rd, 2011 § Leave a Comment
John Cho Moore makes canvas and bamboo bags. His creative process defines the objects he creates. With a craftsman’s respect for his materials, John returns to the essentials of design with his beautifully handmade bamboo and canvas bags.
Beware the Amateur
April 30th, 2011 § Leave a Comment





