We are the last generation of a dumb society.

The short film, On The Brink, discusses the past, present and future of connectivity. The film features people such as David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud.

Start your year with a bag!

Demografik is a collaborative venture that partners with artists and designers to produce imaginative and functional products. For now they’ve worked with 5 artists to create some awesome bags!

Participating Artists: Isa Afable, Dex Fernandez, Yeo Kaa, Dan Matutina, and, Val Chua.

Check out http://www.vgrafiks.com/demografik/

The husband-and-wife team of Charles and Ray Eames are widely regarded as America’s most important designers. Perhaps best remembered for their mid-century plywood and fiberglass furniture, the Eames Office also created a mind-bending variety of other products, from splints for wounded military during World War II, to photography, interiors, multi-media exhibits, graphics, games, films and toys. But their personal lives and influence on significant events in American life – from the development of modernism, to the rise of the computer age – has been less widely understood. Narrated by James Franco, Eames: The Architect and the Painter is the first film dedicated to these creative geniuses and their work.

source: onedesignph.com

I am bit curious with the number, arrangement and colors of the dots on top. Will it be dynamic, will it change in number, color or arrangement, depending on the use and purpose or devision. Same as the logo of MIT Media Lab.

In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.

 Branding Is About Creating Patterns, Not Repeating Messages

A brand pattern is more than how a brand looks. It is the coherence and consistency between how the brand acts, looks, and responds over time. Brands are temporal — their past, present, and future is available in one URL. This kind of interface demands iterative management. The limited elements of traditional brand strategy, such as brand bibles, guidelines, values, and promises were not designed to accommodate this. So we must begin to create the tools that will make a brand perform.

A pattern needs to bridge the totality of what a brand can be — it must be the master plan to create strategic consistency — as well as the micro plan to create a single, relevant tactic.

It must encompass systems (which are expansive and multiple) and narratives (which are reductive and singular). By doing so, brands are given room to unfold and grow iteratively without the need for radical change.

A brand pattern creates consistency between the Artifacts, Behaviors, and Concepts of a brand. Artifacts, Behaviors, and Concepts are the simple ABC of a new kind of brand consistency. Artifacts are the logos, names, slogans, colors, icons, shapes, sounds, and products of a brand. Behaviors are the states, traits, actions, performance, and response of a brand. Concepts are the plural thoughts and visions that strategically bind an organization. These must become inter-related and interdependent.

Through this pattern, a brand creates a flexible inter-consistency that retains its value without losing its relevance and connection with a dynamic audience. Through this inter-consistency, the brand becomes more believable, because the myriad of mediums and access points support rather than repeat one another other.

Artifacts, Behaviors, and Concepts are the ABC’s of a new kind of brand consistency.

When we create a pattern of ABCs, a TV channel’s brand, for example, is no longer the constant logo in the corner of the screen, or a series of interruptive advertisements. The brand’s identity is defined by the set of interfaces it lives on: the design of the video player, the interactions of the user, and the discrete set of functionalities that gives the user dynamic control of the content. The identity of the iPhone is not just the Apple logo on the back. Instead, the iPhone brand is recognized by the reconfigurable app grid on the front, a pattern that can be personalized by the individual. Ikea is not just the yellow and blue brand, or the Swedish furniture store; it is a shopping event that connects multiple experiences through a physical maze. By using patterns, we place the brand in something, rather than just on it.

A brand pattern creates more value than repetition. It provides coherence among disparate mediums and continued relevance that can adapt and respond to its audience. A brand pattern connects a product to an experience and an audience, allowing the brand to continually grow.

Read the full article here.

Hideo Yushida

1. Create work for yourself; don’t wait for work to be assigned to you.

2. Take an active role in all your endeavours, not a passive one.

3. Seek out large and complex jobs. Trivial tasks debase you.

4. Welcome difficult assignments. Choose them. Progress lies in accomplishing difficult work.

5. Once you begin a task, complete it. Never give up.

6. Lead your fellow workers. Be an example for them to follow.

7. Set goals for yourself to ensure a constant sense of purpose. This will give you perseverance and hope for the future.

8. Move with confidence. Confidence gives your work force, focus and substance.

9. Find new solutions. This is the way we ensure satisfactory service.

10. When conflict is necessary don’t shy away from it or be afraid. Conflict is the mother of progress and the source of aggressive enterprise. If you fear conflict, you will become timid and servile.

M&DJ

John Cho Moore makes canvas and bamboo bags. His creative process defines the objects he creates. With a craftsman’s respect for his materials, John returns to the essentials of design with his beautifully handmade bamboo and canvas bags.