BrandZ Top 100 Most Powerful Brands
May 4, 2010 § Leave a comment
Unlike other studies, the BrandZ Top 100 Most Powerful Brands fuses consumer measures of brand equity with financial measures to place a financial value on brands.
At its simplest, brands that have more loyal customers have higher values, and brands with high voltage are likely to have much stronger growth prospects.]
BrandZ Top 100 2010 List (PDF)