Seattle’s Best Coffee New Logo
May 20, 2010 § 2 Comments
What a bold and risky move! I have to say , the logo is very generic and plain simple that it lacks warmth and sophistication.
Seattle’s Best Coffee revealed a redesigned logo this week. Unfortunately, it’s ambiguous look brings to mind a lot more than just a cup of joe.
The simplified design seems rather generic, say some of the kinder observers. Other pundits are calling it a bowl of cereal filled with tears. But the harshest critics say the new look seems more appropriate for a blood donation center.
“Seattle’s Best Blood Bank,” wrote one snarky blog commentator. “High school art students could do a better job at designing a logo,” proclaimed another. Ouch.
A poll from The Seattle Times revealed a whopping 68 percent of over 2,000 respondents thought Seattle’s Best Coffee should “try again.” [SOURCE]
Opisina 
What’s happening with the design world???
First it was Tropicana and Pepsi; now Seattle’s Best; not to mention Goldilock’s?
Simple doesn’t mean generic.
[…] did it, just like what their sister company Seattle’s Best Coffee new logo.Starbucks dropped all words from its logo. Company CEO Howard Schultz said, the reason for the […]