Pilipinas Kay Ganda Fiasco
November 18, 2010 § Leave a comment
How can somebody do this to a (our) country? Our Department of Tourism’s (DOT) new campaign logo was copied from the Polish National Tourist Office logo. “Pilipinas Kay Ganda” campaign will replace the “WOW Philippines” tourism campaign.
According to news and tweets, DOT Sec. Alberto Lim admitted that Boy Abunda helped conceptualized the slogan.
Back to the visuals, Campaigns & Grey Philippines is the agency behind the new slogan and logo.
I kinda like the “WOW Philippines, more than the usual” campaign better. (sigh)