Starbucks’ New Logo
January 6, 2011 § Leave a comment
Starbucks did it, just like what their sister company Seattle’s Best Coffee new logo.Starbucks dropped all words from its logo.
Company CEO Howard Schultz said, the reason for the redesign has to do with diversification. Essentially, by stripping away any mention of coffee, tea, or anything else from its logo, Starbucks can more freely start selling other stuff.