New Tigerair Logo
July 16, 2013 § Leave a comment
I saw the new Tigerair (formerly TigerAirways) logo. I love it, simple, easy to the eye, and fresh. Fit for a budget airline willing to change and improve.
What I like with the new logo is its soft and round edges, and the tiger’s tail. The rounded edges of the typefont signifies comfort, ease, and friendliness. The tiger’s tail of the “g” which also forms a smile. I also approve that they maintained the design on the empennage or tail.
“Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.
The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair’s role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.
The orange semi-circle acts as a subtle reference to a tiger’s tail, as well as a smile, representative of the passion and commitment in everything we do.”