The 11 Immutable Laws of Internet Branding

March 8, 2011 § Leave a comment

The 11 Immutable Laws of Internet Branding, by Al Ries and Laura Ries was written in 2000, and SO much has happened in the practice of online business branding since then, yet many of their laws are still relevant and helpful to growing your business online.

Many of the examples in their book are of larger companies, but many of the “laws” will apply to your business, too. Here’s a short recap of the 11 laws:

1. The Law of Either/Or
The Internet should be viewed as an entirely new business, starting from scratch, not just a new medium through which an existing business will be communicating it message.

2. The Law of Interactivity
This law contends that a website must be interactive and engaging for the best chance of success.

3. The Law of the Common Name
Common names such as Business.com or Generic.com make poor brands.

4. The Law of the Proper Name
The corollary of Law 3 says that proper names are preferred over generic names. Ries and Ries suggest that the best names will follow most of these eight principles: 1.) short, 2.) simple, 3.) suggestive of the category, 4.) unique, 5.) alliterative, 6.) speakable, 7.) shocking, and 8.) personalized.

5. The Law of Singularity
This law affirms that, whereas in the bricks-and-mortar world, there is room for a number two brand, on the Internet there is room for only one. Smaller businesses must be niche players and aspire to be number one in their chosen niche. « Read the rest of this entry »

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Thank U, DLSU

February 28, 2011 § Leave a comment

Me with Raleene, Nina, Dan, Eyang and friend (sorry I forgot)

To Dan, Eyang, and the DLSU Student Council and the Council of Student Organizations, Thank you for inviting me over to talk at the Lasallian Enrichment Alternative Program (LEAP) about “Blogging to Fame“.

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LEAP

February 3, 2011 § 1 Comment

A Bulldog will meet the Archers on Feb 15, 2011.

I was invited by the Student Council and the Council of Student Organizations to give a talk to DLSU’s annual Lasallian Enrichment Alternative Program (LEAP). LEAP is a one-day event that aims to holistically develop Lasallians by offering alternative classes, which cater to their special interests.

The topic will be “Blogging to Fame”. For some reason I hesitated at first, for I don’t consider myself famous nor an internet celebrity. But I gladly accepted the invitation, to share my good and bad experiences for almost 4 years in fashion blogging.

See you guys on Feb 15, 2011 at Room Y405. « Read the rest of this entry »

Consumers Trust Blogs More

November 25, 2010 § Leave a comment

Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers.

How luxury brands can tap the blogosphere’s growing influence

Should commercialized blogs be regulated?

September 28, 2010 § Leave a comment

“Most of the bloggers purely enjoy the fact that they are respected as ‘early adopters’


There has been a growing call to restrict the freedom of expression of the so-called “commercialized bloggers” since last year when the U.S. threatened to fine bloggers $11,000 for not declaring corporate sponsorship in articles endorsing or critiquing their products.

Pundits here say that such a regulation will put the brakes on some commercialized bloggers, who are abusing their growing influence in cyberspace in luring readers to make biased decisions.

According to Korea Press Foundation research on 513 Internet users in 2008, online media, including blog posts, came second in credibility ranking after terrestrial TV broadcasts. Radio, cable TV and newspapers were less trusted by Internet-savvy Koreans.

“Blogs are replacing conventional media outlets. Many of them are armed with state-of-the-art technologies providing high quality news around-the-clock. By interacting with the readers through replies, they have formed a large platform of information and opinions,” said Professor Won Yong-jin of Sogang University.

The so-called power bloggers, estimated to number around 1,000 here drawing thousands of visitors a day, exert huge influence on their readers’ shopping habits, too.
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500 Million Friends

July 18, 2010 § Leave a comment

You don’t get to 500 million friends without making a few enemies.

On Blogging and Journalism

July 17, 2010 § Leave a comment

Anyone who still believes that bloggers are one breed and journalists are another has been living in a cave since roughly 2002.

“I think the argument about bloggers vs. journalists has been over for years,” said Jim Brady, executive editor of Washingtonpost.com. “We’ve all co-existed just fine for a while now, and the truth is, the distinction is less relevant every day. There are thousands of journalists who now blog, and there are lots of bloggers who are trained journalists.”

source

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